Storytelling
We use this concept in the video as a leitmotif to show the work that the people of Loramendi and Aurrenak do. We chose several people and literally “take them out of the darkness”, show their names and introduce them as heroes. We use black scenes with a small entrance of blue light, meaning the "exit to the light" of the heroes.
We shot each character doing their job as if they were feats in the organization, looking for striking shots, low angles, travels and follow-ups of the characters.
The film reaches the greatest tension with all the characters meeting and moving together towards the exit, the total light. The end comes with the protagonists in the light of day, looking at the camera like heroes, because “each one of us is a hero”.
Technical brief
For the introduction we create a shooting studio within the company with a 100% darkened room and install all the technical equipment there: shooting set with special cameras and spotlights with blue light, costumes, makeup set and hairdresser. Everything to achieve this in the shortest time.
We proceed to shoot the rest of the film in logarithmics and make the shot-to-shot color match&balance in post production, to achieve the desired result. This is how we reduce the colour range of the video increasing the blue, black and white