JASO Tower Cranes wants to bring out to market its newest tower crane with an online & offline campaign. We design a Project that shows the experience of climbing to the top of such a big crane.
We combine aerial shots, slow motion images, as well as first person footages, leaving behind the idea of a classic corporate video. We want to impact.
Our goal was clear, to achieve the WOW effect among the public. This video was going to be released at a trade show, so it was important to catch all the eyes. MAKE IT BIG!
We created a story whose center of attention is the new J1400, with a mounting engineer as protagonist, who takes us by the hand in the adventure of climbing to the top.
The first part of the video is very tense, whereas he is preparing himself, combining with a mix of plans and music to thrill the viewer before the action.
The video reaches the climax when the protagonist walks on the crane’s jib at 80 meters high.
During the climb we used aerial, ground and first person shots to convey the sensation of being up there. We gived a boost to the video with technical data detailing the great capabilities of the crane.
Very good acceptance for a custom project, with script and action, in which we developed everything necessary for each of the phases, from the first version of the artistic script, through the design, the shooting plan and final video edition.
A project full of strength and passion