We had a great time creating countless resources for a brand that offers many alternatives. The experiential tours are out of this world and will revolutionize tourism, so it was important for the brand to measure up. We came up with a slogan that highlighted the user’s intelligent and active side, with the hope of creating an eternal mantra: SMART MOVING.
This is a trend, a type of person. People increasingly want brands, activities and leisure alternatives they associate with desired lifestyles. These include sustainability, active tourism and a nice & happy approach. This is why we like this brand, which has a very cool feel.