Branding ZAYER rebranding

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ZAYER rebranding

Marketing is not a battle of products, but rather a battle of perceptions. And the industrial world seems to have realized this.

It is increasingly common for brands to update their style and carry out small campaigns to target a specific segment. ZAYER is one of those entities and it turned to Promueve to reposition its brand in the market.




Among all the improvements made, the Interactive Menu stands out. Users can now browse through all the highlights and latest developments in the company as if it were a website. Product videos, catalogues, app descriptions, access to the Industry 4.0 platform Horus, etc.—all with the impeccably elegant image of the new ZAYER, which consolidates its position in the market as the most stylish brand.

Although the strong and contemporary logo continued to convey ZAYER’s identity, its communication, brand territory and style had fallen behind. We undertook this rebranding project by creating a new brand architecture along with a comprehensive identity & style manual, and also designed catalogs in eight languages in addition to presentation templates, corporate stationery, promotional merchandise, signage, uniforms and more.

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