Promueve designs and launches the new corporate image of Karbel Asesores de embalaje. We have helped them to make the image leap they were looking for. Providing a modern and solid image, ambitious and with a lot of presence.
2024
Brands have an identity formed even before they are “born”. The personality of its promoters, how they came up with the idea, where they were or with whom, how long they have been with the project, the anecdotes and events that happened around it, and... the name! Karbel, is the name of the new brand to which we have made this custom branding. All these are variables that affect its personality and the style it will adopt in the near future, and our job is to capture the nuances that make it unique, unparalleled.
To do this, we need to understand the client, capture the essence of the project and its personality, which can be seen in the briefings. And we must understand the brand promise, translate it into the Visual Universe and the story: its Identity.
The first exercise we faced was the logo. We were clear from the beginning that the K was going to be the driving element and that it had to show strength and lightness at the same time.
By making the logo linear, we gave it lightness, and with little “ink” we covered a lot of space. The color was another aspect that was clear from the beginning: a vibrant turquoise blue, synonymous with new beginnings.
The balanced shapes of the K make it “boil” with rotundity, generating an aspirational, solvent, European image.
Muchas de las aplicaciones las hemos realizado en plástico o plastificado, para poner en valor su uso consciente, en sintonía con el relato de Karbel.
The design of all the stationery was clean and sober, with blue touches but giving priority to the solvent and professional image, creating the same visual rhythm in all the applications.
The slogan should fix the brand promise, it is the commitment to your customers. With Karbel we saw it clearly, more than a slogan it was their name.
Thinking about other images to represent the brand, there had to be the incredible building, the warehouse inside, the showroom, or the people attending customers.
Yep, and all the rest is... pure fantasy!
