We designed a coloristic, lively and extremely cheerful brand image for this FAGOR Ederlan startup that strives to revolutionize the tourism sector. Thanks to this, the brand has gained appeal and become better known.
2017
We created a marketing strategy aimed at designing the value proposition and the company’s products/services. This was followed by a rebranding initiative as well as structuring the offering and the brand architecture; describing and creating the look & feel of all the “experiences”; and creating the templates for corporate stationery, brochures, promotional merchandise, signage, outdoor materials and trade fair elements.
The website, which has e-commerce functionality so users can purchase tours, also contains franchising information. In addition to an SEO analysis in two languages, we accompanied the launch with a communication plan, SEM campaigns and social media management.
